Six quick questions about websites

This is a small piece of independent research into how business owners actually feel about their websites, and what they would genuinely spend on a good one.

Completely anonymous. No name, no email, nothing will be sold to you. Honest answers are far more useful than flattering ones, so please be blunt.

6 questions, about 90 seconds

Question 1 of 6 What kind of business do you run? Startup, pre-revenue Startup, funded or revenue-generating Established small business, 2 to 20 people Established business, 20 or more people Freelance or solo Other

Question 2 of 6 How do you feel about your current website? Genuinely proud of it, it represents us properly It does the job, but it does not excite me It is letting us down and I know it It is embarrassing and I avoid sending people to it We do not really have one

Question 3 of 6 When was your website last properly designed or rebuilt? In the last year One to three years ago Three to five years ago More than five years ago Never, it has just evolved

Question 4 of 6 If you were commissioning a new website from a designer you genuinely trusted, what would you realistically budget? Under £1,000 £1,000 to £2,500 £2,500 to £6,000 £6,000 to £12,000 £12,000 or more I would not pay for one, I would build it myself

Question 5 of 6 When you are deciding whether to work with a company, how much does their website affect whether you take them seriously?

1 2 3 4 5

1, not at all5, changes my mind completely

Question 6 of 6, optional What would actually make you choose one web designer over another?

Anything at all. Price, their own work, someone you trust recommending them, how quickly they reply. There is no right answer.

Leave this field empty

No personal data is collected or stored. Your answers cannot be linked back to you.

Thank you, genuinely.

That is everything. Your answers are recorded anonymously and will only ever be reported as part of a total.

If you know another business owner who would give an honest answer, passing this on would help more than you would think.